Xiangxi Golden Tea becomes highlight of 16th Hunan Tea Expo

On September 6, Xiangxi Golden Tea of Jishou City showcased its new brand image, new publicity slogan, and brand logo with ethnic cultural characteristics at the 16th Hunan Tea Expo, becoming a major highlight of the event.

At the exhibition hall of Xiangxi Golden Tea, the first thing that caught the eye was the simple and bright spatial design, with white and green as main colors, making people feel like they were in nature. Shelves were used as partitions in the exhibition hall, which not only maintained the openness of space, but also facilitated visitors to taste tea. Everything, from tea cups to the displayed tea leaves, revealed the cultural heritage and quality pursuit of Xiangxi Golden Tea. Visitors could not only taste authentic Xiangxi Golden Tea, but also feel the hospitality of the Xiangxi people.
 
Melodious Miao songs, tea art performances and experts’ remarks attracted a lot of people to the exhibition hall, showcasing the excellent quality, charming scenery, and profound cultural heritage of Xiangxi Golden Tea from multiple dimensions such as visual, auditory, and gustatory senses. “I have long heard of the famous Xiangxi Golden Tea, and I have tried many green teas on the market. But today, the taste of Xiangxi Golden Tea with clear soup is really unforgettable,” said a visitor from Changsha.

Xiangxi Secret Valley Tea Industry Company and Xiangxi local tea drink brand “Cuicha” also introduced their co-branded tea drink at the expo, which was highly praised by many young people who said that they found a new favorite tea that suits their taste.

The head of Xiangxi Secret Valley Tea Industry Company said that the co-branded tea drink was a new attempt, and they hoped to inject new vitality into the Xiangxi Golden Tea industry by exploring some new forms, models, and fields. Jishou has good conditions for microbial fermentation, selenium-enriched soil and linolenic acid-enriched plant communities, which makes Xiangxi Golden Tea distinguished from other Chinese green teas.

In recent years, Jishou City has worked with Hunan Tea Research Institute to develop the tea industry and promote the leapfrog development of Xiangxi Golden Tea.

At present, the plantation area of Xiangxi Golden Tea in Jishou City has expanded to 155,000 mu (about 10333.33 hectares), with an annual output of more than 1,800 tons and a comprehensive output value of 1.4 billion yuan. At the award ceremony of this Hunan Tea Expo, Jishou City won the title of the leading county-level city in Hunan tea industry, and Xiangxi Secret Valley Tea Industry Company was awarded one of the top ten leading tea enterprises. Three products of two local tea companies in Jishou City were rated as “Five-star Tea Products”, attracting the attention of tea companies and tea lovers across the province.

Next, Jishou City will continue to accelerate the breeding process of golden tea varieties, build standardized tea gardens, and develop new tea products to create the Xiangxi Golden Tea brand, and promote the integrated development of tea and tourism.


Chinese source: hunantoday